How Millennials Are Positively Influencing Business Growth Success

By Amit Raizada, Founder and CEO

Millennials have frequently been blamed for killing certain industries such as diamonds, chain restaurants, and paper napkins. They get accused, perhaps unjustly, of being selfish and entitled. But the generation is no doubt completely reshaping consumer behavior. Millennials represent a significant percentage of overall consumer power in spite of both statistics and perceptions which show that even older Millennials have less spending power than their parents did at the same age. The sheer size of the Millennial cohort, based on how they behave and how they influence other generations, is completely changing the way that businesses operate and communicate...

About the Author

Amit Raizada is a forward-thinking entrepreneur and investor whose mastery of investment and growth strategies has helped launch and grow countless successful business ventures across the globe. In 2002, Raizada founded Spectrum Business Ventures which today consists of more than 80 operating companies spanning multiple industries including technology, entertainment, real estate, financial services, hospitality, retail, eSports, fashion and others. Raizada is a lifelong philanthropist with a devout passion for giving back to the community, and in 2017 cofounded Vision Global Foundation, which supports charitable causes around the globe that focus on children and families in need.