How Millennials Are Positively Influencing Business Growth Success

Millennials have frequently been blamed for killing certain industries such as diamonds, chain restaurants, and paper napkins. They get accused, perhaps unjustly, of being selfish and entitled. But the generation is no doubt completely reshaping consumer behavior. Millennials represent a significant percentage of overall consumer power in spite of both statistics and perceptions which show that even older Millennials have less spending power than their parents did at the same age. The sheer size of the Millennial cohort, based on how they behave and how they influence other generations, is completely changing the way that businesses operate and communicate...